If you’re getting all excited about yet another traditional Scribe review, then this may be disappointing. I’m a big fan of Scribe, but I think for slightly different reasons than everyone else. If you want to hear my official review, go check out my third teleclass (I talk about it there in detail).

Today we’re going to talk about some of the less discussed implications of Scribe, which I think are fabulous from a consumer perspective. I spend a lot of time talking about why SEO isn’t for everyone, and I still believe that to be true. However, I think Scribe is going to bring some radical changes to the SEO landscape, both on the professional writing side and from the client side. I can already see these changes happening from some experiences I had this week with clients.

SEO has always been this kind of nebulous thing, in my opinion. There are lot of people profiting off the idea of SEO copy writing, and honestly, some of it isn’t real above board. In addition, a lot of people think that the best way to do SEO is to repeat the same term over and over again. I’m thrilled that Scribe is so popular mostly because it shows that you don’t have to be boring to rank well with google. SEO friendly copy can be creative, compelling, and dynamic, as long as you know the rules. And honestly, Scribe makes those rules a hell of a lot easier to figure out. As a big fan of transparency, Scribe is a fantastic educational tool.

Here are some of the big reasons that I as a copy writer am excited about the popularity of Scribe:

Scribe allows my clients to become better educated about SEO:
I’ve already have several experiences where my clients have bought Scribe, and are using it extensively. I’m thrilled with this, because Scribe gives my clients an easy way to educate themselves about how SEO works. More people who are educated about SEO copy means higher quality SEO copy, in my opinion. In addition, it gives clients a way to objectively measure how good my SEO work is. I am putting up a site this week for a client who had Scribe installed, and I was very aware that she could see exactly how well my pages ranked. I had already written great copy for her, but being able to objectively demonstrate that they had search engine value on top of it was icing on the cake.

If you’re new at the SEO thing, Scribe is a fantastic training program:
If you’re not into hiring a professional writer for this stuff, Scribe is a great way to not just tweak your posts, but to train you to write blog posts that are both interesting and search engine friendly. If you use the program enough, you start to really learn some of the tricks and incorporate them naturally. Scribe doesn’t just change the way you write, it’ll change the way you think about blogging. Now, notice that I’m not saying that Scribe changes the voice that you use, just some of the techniques. You can be yourself and be SEO friendly, which is a great thing to train yourself for.

Scribe may change the copy writing landscape for the better:
So many freelancing sites focus on cheap and fast SEO copy that is really repetitious and awful. This is my main beef with the SEO landscape, and I think Scribe may be a way to combat all that. If Scribe continues to take off the way it seems to have done, more people are going to be able to see that quality writing is far more important than just pure SEO. In fact, I believe that once everyone has the ability to cheaply and easily tweak their content for SEO, good writers are going to be even more in demand. If you take search engine viability out of the equation, you’re left with the choice of paying higher prices for quality writing, or lower prices for writing that sometimes didn’t even go through the proofreading process. For me, the choice seems fairly easy to make. This change in the SEO landscape is going to benefit anyone who runs a quality writing business, and may force the freelancing sites to change their practices a bit.

Now, in all honesty, Scribe still has some bugs, mostly due to the fact that way more people bought it than was predicted. And I have yet to figure out how it’ll work when WordPress updates, not to mention the fact that it doesn’t work on non-Wordpress platforms. In addition, I’m still kind of on the fence about the tiered model: something about it just doesn’t sit well for me. But despite these small reservations, I truly think the program is going to change the internet writing landscape for the better.

If you’re interested in learning more about Scribe, check it out here (Yes, if you buy through this link, Didy gets a new sweater).

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