The Writing Studio

Copywriting is frequently thought of as two things: scary and expensive.

Traditionally, you’ve got two options when you want some copy for your website.

Option One: DIY

Lots of strong writers choose this option. After all, copywriting is about putting strong sentences together. Even better, all it costs you is your time.

The Problem: Writing is a different animal from copywriting. Do you know where to put your call to action? What words does your audience relate to? Are you accidentally driving them off with your language?

It’s easy to end up staring at your site in a panic. What did you do wrong? The writing is good, so why isn’t anything selling?

Option Two: Hire a copywriter.

This option has a lot of certainty associated with it, which can be comforting. You’re in the hands of a professional, so all you have to do is fill out a questionnaire and wait for your copy. You end up with great copy that you love, which is a nice fairy tale ending. Except, you can pay thousands of dollars for copywriting, and it still might not be right.

What if your brand changes a bit? You have to pay someone to tweak your marketing material. What if you need a new sales page? That’s several hundred dollars spent. Somewhere in the back of your mind that little voice is telling you that you wish you’d learned to do all of this yourself.

Welcome to the Cottage Copy Writing Studio: the place to learn the art and practice of funky and effective marketing writing.

The Writing Studio classes are your ultimate marketing solution. All of the classes are aimed at a specific niche. That means that you’re not only developing skills that you will use over the course of your business life, but you’re learning tricks that matter to your industry (not just some generic copywriting skills). At the end of the course, you’ll come out with solid marketing materials as well as the in-depth knowledge to write for your own business in the future. Who says you can’t have the best of both worlds?

Each class will be taught in a traditional studio environment (10 students maximum). You’ll work on your material, use other people as resources, and learn from a pro all at the same time. By the end of each class, you’ll have a set of marketing material that you can show off to the world (and that actually makes you money!).

Some quick notes and FAQ’s:

  • Payment plans are available. If you need one, just email me and we will figure something out.
  • Advanced Marketing is selling like crazy. If you want in, you should get in now. If you want to do a payment plan to reserve your spot, we can do that too.
  • There will be recordings of all the class sessions. I’ve gotten some emails about class times, and I’m unfortunately only running one version of each right now.
  • I also offer limited private sessions for each of the classes (think of it as one on one tutoring) for $500. This is great if you really want intensive class time/can’t make the regular class time, and can totally change your business. Please email me if you’re interested, since I have limited spots available.

If you’re ready to find out more, download the course catalog (complete with some easter egg content) right here. All classes are $350 for five sessions plus all the extras.

Classes offered August-October

  • The Fairy Godparent Business: How to Make Money and Grant Wishes (Or, Non-Sucky Non-Profit Marketing). Starts September 2011.
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  • “I Have a Job, Mom”: Marketing for Non-Starving Artists. Starts September 2011.
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  • “No, I Don’t Write Novels.”: Marketing for Bloggers and Writers. Starts October 2011.
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  • Help, I Sold A Bunch of Stuff: Advanced Marketing Techniques for Steady Income Building. Starts October 2011.
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    What You Get:

    • Five teleclasses where you’ll learn all the tricks and tips that professional copywriters use every day.
    • Each teleclass will have recordings associated with it, so you can go back and listen to them over and over.

    • A workbook with exclusive articles and re-useable worksheets to help you put concepts into practice.
    • A private discussion area to work with your classmates on your homework and your entrepreneurial domination plans.
    • One hour of private time with me to help you solve your personal marketing hangups.

    Price: $350

    How To Buy:

    If you’re ready to grab your spot now, just click the Paypal button by the class of your choice. If you’re looking for more information, please download the beautiful interactive course catalog I’ve made. It has full class and module descriptions, as well as some great informational content.

    I can’t wait to see you in class!