Today, I’m going to talk about copywriting and blogging.  Although this feels a little meta, it’s a popular service that copywriters offer, and it can make a huge difference in your business traffic.

Hiring a copywriter to write your blog is pretty closely related to ghostwriting, and sometimes even involves ghostwriting.  The benefits are similar. You can write your own blog, and express your ideas for free.  However, a good copywriter can express your ideas, while using your blog to generate more web traffic, and helping you get your message out.  In fact, in the interest of being fair, you can do this too, but it requires some reading and practice.  Put simply, it can be a real pain to do it yourself.  And when you run a small business, sometimes it’s just easier to hire an expert than to become one.

So what do copywriters think about when they blog?  First of all, they think about communicating your ideas as accurately and as stylishly as possible.  Secondly, they think about marketing.  How can they naturally fit in terms that will improve your search engine results, or plug your company mission subtly?  Copywriters are very good at this because most of us do it for our own blogs every day.  We are experts at seeing the multiple dimensions of words, to put it in a sort of cheesy way.  Hiring a copywriter to blog for you can lower your workload,  give you time to breathe, and be a smart business decision all at the same time.

Onto the news and announcements section of the day.  Starting in the New Year, Cottage Copy will be opening a store.  The store will house six big copywriting and consulting packages for all budgets, an e-book, and some group copywriting and consulting sessions and classes. You can still hire me on a project  basis when I have space,  but there should be some easily accessible options for those of you that appreciate one stop shopping.  I know I do!  Please let me know if there are any options that you’d be interested in seeing in the store: I always adore and appreciate feedback!   In addition, sign up for the giveaway if you’re interested in working with me for free; I’m also using it as a test run for some of my package ideas.  You know the idea of being a copywriting package guinea pig sounds appealing!

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