This post is an extension of a discussion with the lovely Amy Crook from the other night. See folks, this is what happens when you watch Labyrinth and eat too many cookies with another small business friend! You are unintentionally productive.
The first rule of copywriting is to never promise a guaranteed result. Now, if you’re on here because you’re thinking about buying copywriting, please don’t run away screaming just yet. Paying a hefty price for copywriting can be a really worthwhile investment, but it also requires an investment of time and effort on your part. After all, how can the copy make the sale for you if no one is looking at your site?
And here, once again, we come to the elephant in the room. SEO. Yes, in some situations, SEO is great. In some, it’s not. And in both cases, it will not make you money if your copy or service or product sucks, no matter how good the SEO is. We all know this, we’ve all seen it out there.
So, how can you maximize your copywriting investment? In an ideal world, great content driven copy will not only make you money in the form of sales, but will contribute to your word of mouth marketing and get more eyeballs on your site. The key term here, dear readers, is more. Good copy generally will not create eyeballs in a vacuum.
Luckily, in the age of the internet, this is much easier to do. Put up a link on Twitter, or just talk to your business friends. The wonder of the internet is that people can be surprisingly receptive to things that would take them aback in real life. The other bonus of this is that the internet allows you to talk to people who might scare you to death in real life. Use this to your advantage, and get people talking.
There are tons of reasons why business owners end up keeping quiet about their shiny new copy and site. We’re all busy, and sometimes things just fall through the cracks. Or you’ve had your site for ages, and you figure that everyone who likes it has seen it already. All of these are valid reasons, and I’m guilty of falling into both of those categories occasionally as well.
But, when it comes down to it, your copywriting is really an investment. And if it was a stock, you’d watch it, right? Take care of it, and make sure that it went up if you had ways to do that? Well, copywriting is just like that. Spend the money to make it good, value it, and baby it. It’ll work wonders for you in return. And please remember. Your friendly neighborhood copywriter is not a magician, but with some help from you, they can do some pretty nifty tricks.
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