We’re going to start out the series of posts covering what a copywriter can do for you with ghostwriting, mostly because I think it’s the coolest job title out of the bunch. In the simplest terms, a ghostwriter is someone who you hire to pretend to be you when you write. This can be for a book, a blog, or an article.
So why hire a copywriter to do your ghostwriting when you could just hire a ghostwriter? If you’re writing a novel, I don’t recommend this option. Go for a ghostwriter; they are very good at what they do. But, say you want a blog for a website that is set up to market your art/jewelry/organic dog treats/handmade sweaters? In that case, you might want to think about hiring a copywriter to do your ghostwriting. In this case, a copywriter brings not only some serious writing skills with them, but some serious marketing skills. A copywriter can not only write a blog that sounds like you, but implement marketing strategies that will help drive traffic to your website and your business. Think of it as what we normally do, with some character acting involved.
If this sounds like a good deal to you, here is the fine print that you’ll need to know. If you want the work to be credited to you, you’ll probably need to pay more for it. Most writers are happy to sign non-disclosure agreements when ghostwriting, but they also expect to be compensated accordingly. All freelance writers keep their past projects as work samples and use them to market themselves to future clients; if they can’t use the work from your project to drum up more business, they will naturally want more money.
I personally find ghostwriting to be a fun area to work in. It is all the fun of creative writing with all of the marketing stuff that I really enjoy thrown in. Also, interestingly enough, my two most popular services right now are blogging and consulting, so there’s clearly a large market for ghostbloggers out there. Also, as I said at the beginning, “ghostwriter” is truly the coolest job title in the world, followed very closely by “ghostblogger”.
So there it is, folks. The quick and dirty guide to hiring a copywriter to ghostwrite your blog. Less work for you, a marketing expert running your blog: what is there to lose?
P.S. Bonus points to anyone who can comment and talk about the tv show “Ghostwriter”. I’m convinced that it used to be awesome, but I’d love to get a second opinion on that.
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